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Instead, shoot on a simple background, wood table surface or clean linens. Tabletops and serving ware with a lot of color and patterns also distract the eye. It’s easy to think that the image will be better with linens, plates, condiments and shakers in the background, but if those are not done correctly, they can be distracting,” she says. While props help set the scene, don’t go overboard with them-Sherwood recommends keeping the focus on the food. If you’re running a casual pizza joint, you probably shouldn’t emulate photos of artisan pizza.” “With pizza, you have a short window of time to get the perfect shot, so having some inspiration, along with various props at the ready-a pizza cutter, flour, chopped basil, etc.-will help you set up the photo,” she explains. Jennifer Morris, owner of Ajenda Public Relations in Orange, California, advises preparing for your shoot by creating a “mood board,” complete with finished photos that you like.
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Are your food images drawing customers in or scaring them away? Are professional food stylists and photographers too pricey for your budget? Fear not: We’ve gathered a slew of foolproof tips you can use yourself to ensure your pizza portraits are picture-perfect.ġ. And that’s truer than ever with the rise of social media platforms like Facebook, Pinterest and Instagram. You know the saying: People eat with their eyes. “But if your pizza doesn’t look good, customers think it won’t taste good.”
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“The beautiful cheese-pull images you see on packaging sometimes take a full day of very skilled people to achieve,” she says. Have you ever looked at a menu with poorly lit, out-of-focus food photos that-rather than making your mouth water-made you want to run for the door? Ever seen obvious stock shots populating a menu that look nothing like what arrives on your plate? Photographing pizza can be a pretty complicated process, notes food stylist Rachel Sherwood of, but unattractive pics can hinder your business.
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